Competitive positioning
The story about what makes you different was written internally and never held up against the outside world. Deals are increasingly lost on price — usually the sign that the customer cannot see the difference the organisation feels. And claims like quality, service and reliability are made by every competitor on the list.
Chosen from a per-sector library and adjustable: the things that actually determine whether you win in this market.
Your own sales and bid people, guided desk research, invited customers and experts, and connected data sources.
Every cell is a score plus its sources, date and author. A score without a source counts as an opinion and is shown separately.
The benchmark scores your position and that of your peer group on the dimensions that decide deals in your market. Scores come from four sources that correct each other, and every score lands in a traceable evidence matrix. What comes out is a maturity table, a quadrant, a radar per player and a heatmap — plus a white-space analysis and a claim test: which of your claims is defensible with evidence, and which is not.
Sector, a proposed set of dimensions from the library, the five-level scale calibrated with examples, and a peer group of three to seven players.
Invitations to your own people and to customers or experts, desk research recipes per competitor with a mandatory source URL per score, and data imports where connected.
Each cell gets its score, its sources, a date and an author. What has no source is shown as opinion — that is the correction between sources.
Four views, white space, the claim test and priorities with urgency — with the three outcomes and the bridge to the work scan.
Every report ends in three routes. You choose; we deliver the analysis, not the engagement.
A priority list with, per gap, whether to invest or leave it, how urgent it is, and the first three steps — plus a claim rewriting worksheet for the proposition you can actually defend.
A partner takes the expert interviews or the difficult peer scores; the tool stays the dossier and keeps the evidence matrix.
The partner runs the full benchmark on our machine in partner mode; the report remains yours.
The next step
Winning on a dimension comes down to processes, people and systems. See what it costs to close the gap — and which part of it AI can carry.
Go to the work scan →We are building the datasets the analysis rests on. Let us know you're watching, and you'll hear as soon as the first measurements open up.