Knowledge base

The questions people ask about this

Why you keep losing on price more often
What AI changes in the comparison on reachability
What AI changes about the competition on digital maturity
On what is won in the ICT sector now that AI takes over work
What advantage does AI deliver in technical knowledge
Your strongest point was unique. What if AI can simply do it?
What determines who wins in professional services now that AI is taking over work?
Why the client remains indecisive while the competitor is scoring
What a competitor's website says about how things are done there
What is won on in transport now that AI takes over work
What an AI advantage in after-sales service really means
What AI changes about digital maturity as a point of comparison
What AI changes about competition on after-sales service
Customers leaving for the competitor that uses AI: what does that actually mean
Delivery time in the competitive comparison: what AI shifts
What the winning edge is in healthcare now that AI is taking over work
What determines who wins in the installation industry now that AI takes over work
How AI is shifting the competitive position on sustainability
What advantage does AI deliver in sustainability
How do you weigh a dimension where you will never win
Peer group: definition and composition
Information about competitors who publish nothing
What a competitor's turnover figures do and don't reveal about AI adoption
AI and the edge certification gives you
Lag on a dimension: what now?
What AI changes about competing on warranty and risk assumption
What a bidding process reveals about a competitor's use of AI
Which dimensions become worthless once everyone deploys AI
What advantage does AI deliver in warranty and risk assumption
What lost bids reveal about a competitor's AI deployment
Why do all competitors sound the same in their promises
Determining your position after a merger or acquisition
The durability of a lead built on AI
When a comparison with competitors needs to be redone
What decides who wins in manufacturing now that AI is taking over work
What AI changes about competing on quality
How the benchmark builds a proof matrix step by step
What a shifting error margin means for competitive position
Why your customers see the difference before you do
What AI does to accessibility as a competitive advantage
A competitor with fewer people is not automatically your cheaper competitor
You are losing on price, while competitors deploy AI
Reading competitors' AI deployment from the annual report
What a lower error margin through AI means for the comparison between providers
Winning in retail while AI shifts the work
What determines winning in financial services now that AI is taking over work?
Quotes that go quiet while competitors keep scoring
A new entrant is growing fast and competitors are deploying AI: what are you actually seeing happen
The competitor that starts without building up staff
When the market sees no difference while competitors deploy AI
What AI does to delivery time as a competitive factor
What AI does to competition on product breadth
What AI changes about competing on technical knowledge
What a competitor's salespeople give away about their AI use
Score competitors on evidence, not on gut feeling
What advantage does AI deliver in product breadth?
What the rise of AI means for competing on certification
What is won on in education now that AI takes over work
AI and quote speed: what changes in the comparison with competitors
AI and the new price advantage: what is shifting in the comparison
How AI is changing competition on price
Does your distinctiveness actually exist, or do you just think so?
Winning in the recreation industry now that AI is taking over work
What AI changes about ease of doing business as a competitive advantage
Estimating a competitor's AI maturity without looking inside
What customer reviews give away about a competitor's AI use
What a competitor's job postings reveal about their strategy
A competitor with AI does not copy you with the same tool
What you do with the report depends on what you can and want to do yourself
What advantage does AI deliver in geographic coverage
Your win rate is declining while competitors deploy AI: what is going on
What a press release about AI adoption really reveals
What wins in construction now that AI takes over work
Winning in hospitality now that AI is taking over work
You substantiate a claim about your quality with evidence, not with adjectives
White space analysis: mapping the gaps in your market coverage
What you still compete on when execution work shifts to AI
Your competitor has become cheaper, and you don't know why
What it is: a traceable evidence matrix, not an opinion about your distinctiveness
Benchmarking your company against competitors: how it works
How do you know what you really win on
What AI changes about competition on geographic coverage
How often you should repeat a competitive analysis
What a job posting says about a competitor's AI adoption
What is won on in the cleaning industry now that AI is taking over work
What a quality lead means when AI takes over the checking work
What determines winning in the agricultural sector now that AI is taking over work
How AI changes the competitive position on quote speed
What product documentation reveals about a competitor's AI deployment
What is won on in wholesale now that AI takes over work
What a price list says about a competitor's AI deployment
What AI changes about ease of doing business as a competitive factor